Work | Cognitive.ly Made with Humane Club

Build and engage audience by launching verticals and converting stories into compelling, visual experiences.

In February 2017, Washington DC based International Center for Journalists commissioned pykih for 17 months to conceptualise, design, build and test new storytelling and product ideas for the Indian news space. Many projects on this page were designed as part of this project. This software was used by newsrooms like IndianExpress, Jagran, TheWire, Newslaundry, MoneyControl, Nai Duniya, IndiaSpend, Deccan Herald and Prajavani.

After completion of this engagement, ICFJ Knight Fellow Nasr ul Hadi and pykih co-founder Ritvvij Parrikh co-founded PROTO — a company focused on media research and learning for journalists.

Majority of Internet users do not read long form. The Internet has a term for it — Too long; didn’t read (TL;DR). Tell your stories using immersive interactions instead of plain old text.

Does gmail.com sell airline tickets? No. Because good products have well-defined job to be done. Yet many content sites are all over the place. Build loyalty with structured content sites around single topics for well-defined audiences.

Reading habits on the Internet are scattered. Most people consume information in a piecemeal fashion across platforms instead of reading one long article. Make learning serendipitous with context cards.

Create visually stunning properties for scheduled, high traffic events like sports, elections, wars, etc.

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